Omni Is Rebranding
Omni is rebranding. Along with the name change, our team has been working behind the scenes on a new name, logo, visual identity, and a refreshed brand and product narrative that better reflects the future we’re building towards.
Why the Change?
What began as a space for early adopters and builders is now becoming something much broader: a new financial system for anyone seeking greater opportunity and financial autonomy.
But for most people, crypto is still too complex. The tools are fragmented. The language is opaque. Even the most powerful technologies remain out of reach for many of the people who stand to benefit most.
Our mission has always been simple: to level the playing field by dissolving complexity and building intuitive DeFi experiences — the kind that empower people with the clarity and confidence to truly own their future, no matter where they live or how technical they are.
We’ve spent the last year proving that user experiences in crypto don’t have to – and shouldn’t be – complicated. Now, we’re expanding that philosophy to unify our product goals with a brand direction that reflects one belief: crypto should feel accessible, human, and built for you.
Our rebrand is the next step toward that goal.
What’s Changing
We’ve partnered with Motto, a strategic branding agency, to evolve every part of our identity and help bring this transformation to life. Our community can expect the following changes upon our rebrand launch:
- A new name that evokes the foundations of identity, trust, and personhood.
- A new logo and visual system will be as versatile and expansive as the industry itself: modular, expressive, and ready to scale with us.
- A brand voice and product messaging that will move us closer to the people we serve: those who believe in permissionless systems, seamless UX, and the right to move freely across financial domains.
- There will be a token migration as part of this rebrand through an app currently being built by the Omni team. We’ll share more detailed information in the coming weeks, but no action is needed by current OMNI holders and stakers at this time.
Conclusion
This new chapter was shaped by a team aligned around one goal: to build a protocol that expands access, dissolves barriers, and offers real opportunity to individuals committed to shaping a better tomorrow for themselves and their communities.
Our rebrand will honor the clarity, confidence, and courage it takes to step into the unknown and choose your own path. Additionally, it marks the beginning of a brand built to meet this industry’s next wave of users, users who don’t just want access, but belonging.
We can’t wait to build that future with you.